Background

The Grand Challenge

Accelerating the transition to sustainable agriculture through actionable goals and profitable outcomes.

Transition Categories

Three Tiers of Transformation

We offer three distinct categories for transition, all targeting results in the very first crop cycle while ensuring equal or higher profitability.

50%

Initial Transition

50% reduction in chemical fertilizers and crop care inputs.

75%

Advanced Transition

75% reduction of Chemical Fertilizers and Crop Care Inputs.

100%

Complete Transition

100% reduction of Chemical Fertilizers and Crop Care Inputs.

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Profitability Guarantee

All reductions are targeted in the first crop cycle itself, ensuring equal or higher profitability for the farmers at market price of the farm produce.

Join the Mission

Who Can Participate?

To be part of this Grand Challenge, input producing companies, their consortium, NGO groups, Start-ups, Cooperatives, Research Institutions, or individuals can participate.

During the first year, participants will demonstrate protocols with top 20 crops in 5 separate 1-acre plots across different agroclimatic zones, guided by ICAR. Demonstrations should be conducted with progressive farmers who are already achieving high profitability with existing practices.

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