MIONP Collectives
To institutionalize and accelerate the implementation of Mission 2047: MIONP, the Krishi Jagran team, under the aegis of the MAC Krishi Jagran Foundation—a not-for-profit organization—has launched ten strategic vertical collectives. These verticals are being actively supported and strengthened by our valued partners—BASAI and BIPA, through their extensive industry networks, and ICAR and CIRDAP, through their scientific expertise and policy guidance.
Farmer Collective
The foundation of the MIONP movement, this collective brings together progressive farmers committed to organic and natural farming practices. It serves as the grassroots base for awareness, adoption, innovation testing, and transformation of cultivation systems across India.
Industry & Allied Partner Collective
A strategic alliance of agri-input manufacturers, bio-solution developers, technology providers, and allied service industries. This collective works hand-in-hand with farmers to introduce field-ready, scalable innovations that support the transition to sustainable agriculture.
Funding Partner Collective
A powerful network of CSR contributors, philanthropic foundations, donors, and public-sector programs that provide critical funding and infrastructure support—particularly for small and marginal farmers and rural entrepreneurs—ensuring equitable access to resources.
Implementing Partner Collective
A grassroots execution network of NGOs, FPOs, cooperatives, and volunteers that bridges policy and practice. This collective facilitates training, farmer engagement, mobilization, and on-ground implementation of MIONP activities.
Research & Scientist Collective
A knowledge-driven platform comprising ICAR institutions, agricultural universities, and independent researchers. This collective validates technologies, evaluates field trials, and provides scientific direction and credibility to all MIONP strategies and outcomes.
Market Place Collective
A market-access vertical focused on establishing dedicated organic and natural zones within APMCs and creating Organic-Natural Produce Centres at every Taluka Headquarters. This collective connects farmers to nearby markets and institutions through partnerships with KVKs, FPOs, cooperatives, and community hubs, enhancing accessibility and branding.
Value Creator Collective
A transformative platform of processors, cold-chain developers, packaging innovators, and post-harvest entrepreneurs who enhance the shelf-life, quality, and value of organic produce. This collective boosts farmer income and creates rural enterprise opportunities.
Consumer Collective
A demand-driven collective engaging conscious consumers, institutional buyers, and retailers committed to organic living. This collective promotes consumption, transparency, and direct farm-to-fork linkages, reinforcing market trust and loyalty.
Exporter Collective
A globally aligned platform connecting with export houses, APEDA, logistics providers, and overseas buyers to position Indian organic and natural produce in premium international markets. This collective supports compliance, certification, and market intelligence to ensure maximum price realization.
Global Collective
A knowledge-sharing and collaboration platform engaging international experts, institutions, and organic agriculture leaders. This collective supports India’s organic transition by bringing in global best practices in policy, technology, research, and market access, and builds long-term global partnerships for mutual benefit.